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Transported by Design was a programme of activities which aimed to raise awareness of the importance of both physical and service design in London's transport network. The 18-month long campaign showcased how design has helped shape London's transport system as known today.cite-ref-1[1]cite-ref-2[2]

In October 2015, after two months of public voting, 10 favourite transport design icons were chosen by Londoners.cite-ref-3[3]cite-ref-4[4]cite-ref-5[5] The winners, selected from among 100 options, were:

• Black cab

• work of Frank Pick

• Harry Beck's original tube map

• Baker Street tube station platforms

• London Underground roundel

• AEC Routemaster bus

• Mark Wallinger's Labyrinth

• RT type bus

• S-Stock trains

• Westminster tube stationcite-ref-6[6]cite-ref-7[7]cite-ref-8[8]

The programme showcased transport design through exhibitions,cite-ref-9[9]cite-ref-10[10] walks,cite-ref-11[11] the launch of a new uniform for London Underground in November 2015cite-ref-12[12]cite-ref-13[13] and an event at Regent Street in July 2016cite-ref-14[14]cite-ref-15[15] The programme was sponsored by Exterion Media.cite-ref-16[16]cite-ref-17[17]

cite-note-11. ↑ "Transported by Design - Transport for London". Archived from the original on 17 April 2016. Retrieved 15 March 2016.

cite-note-22. ↑ "advertise". Global. Retrieved 12 August 2021.

cite-note-33. ↑ "Celebrate London's Transport Design Icons" (in Chinese (Hong Kong)). Retrieved 12 August 2021.

cite-note-44. ↑ "Vote Now For London's Best Transport Design Icon". Londonist. 2 September 2015. Retrieved 12 August 2021.

cite-note-55. ↑ citerefgoldsteinGoldstein, Danielle. "Transported By Design: Vote for your favourite part of London transport". Time Out London. Retrieved 12 August 2021.

cite-note-66. ↑ London's transport 'Design Icons' announced London Transport Museum

cite-note-77. ↑ "Celebrate London's Transport Design Icons" (in Chinese (Hong Kong)). Retrieved 12 August 2021.

cite-note-88. ↑ "Black Cab tops the list of London's transport 'Design Icons'". The Drum. Retrieved 12 August 2021.

cite-note-99. ↑ "See Design Icons Of The London Underground". Londonist. 5 February 2016. Retrieved 12 August 2021.

cite-note-1010. ↑ "London Transport Museum Opens New 'London By Design' Gallery". Londonist. 1 November 2015. Retrieved 12 August 2021.

cite-note-1111. ↑ "Winter Wanders". Time Out London. Retrieved 12 August 2021.

cite-note-1212. ↑ "London Underground launches new uniform from Wayne Hemingway". the Guardian. 3 November 2014. Retrieved 12 August 2021.

cite-note-1313. ↑ citerefdubuis2015Dubuis, Anna (29 May 2015). "TfL uniform redesign unveiled in first update for 10 years". www.standard.co.uk. Retrieved 12 August 2021.

cite-note-1414. ↑ "Regent Street London". www.regentstreetonline.com. Retrieved 12 August 2021.

cite-note-1515. ↑ "TfL announces plans for Regent Street design festival". www.campaignlive.co.uk. Retrieved 12 August 2021.

cite-note-1616. ↑ "Transported by Design - Transport for London". Archived from the original on 17 April 2016. Retrieved 15 March 2016.

cite-note-1717. ↑ "advertise". Global. Retrieved 12 August 2021.